This live seminar equips marketing professionals, program managers, executives and other key decision-makers with an industry-insider’s grasp of the IC development cycle, from product concept to box stock. By combining live instruction and team exercises with 3-D, animated graphics, this two-day seminar breaks through the jargon barrier, presenting technical concepts in plain, everyday language. This course relates the nuts and bolts of semiconductor technology to the real-world business, pricing and selling units, and makes realistic commitments to OEM/ODMs.

Beginning with the basics, it describes each phase in IC Development flow. It begins with defining the architectural features their competitive edge, to how engineers design in benchmark-busting performance, to fabricating the design in silicon. It explores key trade-offs, clarifies the critical roles of System Engineering and Program Management, and clearly explains terms like superscalar pipeline, NUMA, cache, cache hit, tape-out, reticle fix and rocket lot.